ETHEREAL
MARKETING & ADVERTISEMENT
ROLE: Art Director, Photographer, Videographer and Editor
WEBSITE REDESIGN
Built and art directed the full Shopify e-commerce site to enhance the customer experience and position the brand within a more elevated, luxury market. Introduced the “Build Your Own Blooms” features to offer a personalized and interactive shopping journey.
MOTHER’S DAY BLOOMS
This campaign celebrates the warmth and enduring love between mothers and daughters through a series of heartfelt visuals. The imagery captures joyful, intimate moments shared between a mother and her daughter, each scene complemented by a bouquet of preserved flowers designed to last a full year. The tagline, “365 Days of Beauty, One Perfect Gift,” reinforces the sentiment of lasting appreciation.
The campaign also features two short videos, set in a softly lit, cozy room, where a mother and daughter play and connect through the simple act of arranging flowers. These scenes highlight the tenderness and emotional bond that make Mother’s Day a truly meaningful occasion.
VALENTINES EDIT
This campaign celebrates the warmth and enduring love between mothers and daughters through a series of heartfelt visuals. The imagery captures joyful, intimate moments shared between a mother and her daughter, each scene complemented by a bouquet of preserved flowers designed to last a full year. The tagline, “365 Days of Beauty, One Perfect Gift,” reinforces the sentiment of lasting appreciation.
The campaign also features two short videos, set in a softly lit, cozy room, where a mother and daughter play and connect through the simple act of arranging flowers. These scenes highlight the tenderness and emotional bond that make Mother’s Day a truly meaningful occasion.
VALENTINES EDIT
Capturing the essence of romance in an intimate, candlelit setting, this campaign showcases luxurious floral arrangements designed to last all year. Warm lighting, thoughtful details—such as a handwritten note—and elegant styling evoke a sense of enduring love and devotion.
For this project, I photographed a series of stills that formed part of a broader campaign led by a hired art director focused on videography. While I assisted with the visual styling of this particular setting, my primary responsibility was to produce Valentine’s-themed imagery tailored for various platforms. These visuals were featured across social media, newsletters, the online store, and Facebook ads, contributing to the campaign’s cohesive and emotionally resonant narrative.
For this project, I photographed a series of stills that formed part of a broader campaign led by a hired art director focused on videography. While I assisted with the visual styling of this particular setting, my primary responsibility was to produce Valentine’s-themed imagery tailored for various platforms. These visuals were featured across social media, newsletters, the online store, and Facebook ads, contributing to the campaign’s cohesive and emotionally resonant narrative.
PEONY SEASON: A LOVE LETTER THAT LASTS ALL YEAR
[SEASONAL CAMPAIGN]
[SEASONAL CAMPAIGN]